Distinct Identity
When people think of Canadian beef, they often think of Alberta. However, the unique geography and ecosystem of BC are ideal for raising higher quality cattle. That’s why we aim to become the leading producer of commercial beef. To achieve this, we are removing the barriers and obstacles that limit access and affordability for BC producers and consumers.
Innovation Should Not Compromise the Environment
Residents of BC are conscious of their health and the quality of what they consume. They are concerned about the environmental impact of the companies from which they purchase. While there is a strong preference for locally sourced products, many still buy their meat from large grocery chains. Unfortunately, BC ranchers currently cannot supply enough beef to meet these retailers’ demands due to the lack of a processing facility that can handle the volume and remain competitive.
We don’t just talk about high standards; we embody them. Our commitment to our partners and customers is at the core of our values.
Local & Sustainable
The quality of our beef is directly tied to the health of the land, air, and water.
Sensible
Drawing on deep understanding and considerations we offer solutions that are both practical and accessible resulting in an approach that is best for everyone.
Uncompromising
We maintain standards that are beyond reproach in the nutrition, feeding, handling, and processing of our beef.
Staying Accountable
Transparency builds trust. This is why we are members of the 100% BC Beef Program. All of our products must comply with BC Meat standards for BC families. This assurance means our customers are consuming top-quality, sustainable, and traceable products.
